When it comes to one of the biggest names in mainstream rap in India, Badshah’s name is sure to pop up. He is by far one of the most popular Indian rappers globally and his latest deal will confirm the statement. Badshah has signed an agreement or a music deal with Universal Music Group (UMG), the biggest Music Company in the world.
Universal Music Group is one of the ‘Big-Three’ with Sony Music and Warner Music Group, among the world’s biggest Music Companies or Record Labels. It is also often described as the most innovative company in the world.
Badshah signing a deal with UMG is the hottest industry news right now. The deal states that Badshah will partner exclusively with UMG for all of his future projects, including recordings, music publishing rights for non-film compositions, brand licensing, partnership and more. The deal signed is a multi-year agreement between the artist and the company.
Badshah has more than 15 billion total views on Youtube and has more than 15 songs that have crossed the 200 million mark on Youtube. He is undoubtedly one of the most successful singers in India and with this latest deal, he is about to take his career and art to a global level.
Universal Music Group has a number of international artists, including some of the world’s biggest musical sensations signed under their label and Badshah can be expected to soon collaborate with them in international tracks.
According to UMG, signing Badshah under their label is a step ahead by the company to introduce Indian Music to the world, quite like K-Pop, which will help in inspiring millions of music fans all over the world.
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