Coca Cola Enters The Alcohol Segment; Here’s What It’s Alcohol Is Called

Coca Cola Enters The Alcohol Segment; Here's What It's Alcohol Is Called

Coca Cola India has announced that it has now entered the Alcohol segment. The company has launched Lemon Dou drink made from Japanese liquor and lemon. 

Currently, the company has launched its new product only in Goa and Maharashtra, but in the coming days it will be delivered to states across the country. At present the company has started it as a pilot testing.

What is Lemon Dou and how much does it cost?

Lemon Dou drink is made from a combination of Japanese liquor shochu and lime. Coca-Cola, a company working in the world of beverages in India for almost 3 decades, has now entered the world of alcoholic drinks. 

Coca Cola Enters The Alcohol Segment; Here's What It's Alcohol Is Called
Source: The Grid Food Market

In India, it will be made in a separate facility i.e. factory. Lemon Duo is made by squeezing lemon and mixing it with alcohol and fizz. 

If we talk about the price of the company’s drink, then in Goa and Maharashtra the price of a 250ml can is currently Rs 230. In Japan, this low flavored alcohol lemon beverage was launched in 2018. 

Presently the drink is also available in China and Philippines. Let us tell you that the company has achieved double digit growth in terms of volume and topline in India in the third quarter.

Coca Cola Enters The Alcohol Segment; Here's What It's Alcohol Is Called
Source: Boozy

If we talk about Coca-Cola’s portfolio in India, the company has many brands. These include fizzy drinks like Coke, Sprite, Thumbs up, Fanta, Limca. There are juices like Maaza, Minute Maid. 

The company sells water under the name Kinley. Honest Tea is also a brand of the company. Georgia & Costa Coffee are the brands of this company that cater to the coffee section.

Share on: