For a few years now, studies have been showing the true extent to which video games are becoming part of our lives. Indeed, who hasn’t played for a few minutes on their phone while waiting for the bus, or spent long sessions playing to decompress in front of a computer or console? In the last couple of years, the preference of gamers is for online games and the same is true in India, which is the country with the highest number of gamers among its population.
Online gaming is well implanted in the Indian society
The numbers speak for themselves: India had 1.2 billion mobile subscribers in 2021, of which about 750 million are smartphone users, the preferred medium for online gaming. Predictions are that India will have 1 billion smartphone users by 2026. More than 749 million people use the Internet in India and this figure is expected to rise to 1.5 billion by 2040. The large number of internet users in India is one of the main factors driving the demand for online gaming.
The average age in India is 28, which is much younger than in the rest of the world, and online games like Teen patti real cash game and Andar Bahar are very popular among many people in India. They are well anchored in their daily lives: after their studies and personal activities, they engage in online platforms to play with their friends. In many companies, playing online games is a common practice that contributes to productivity, teamwork and cohesion. Celebrities are no exception to the trend either and many of them play online games.
Bollywood stars and video games lovers
Whether you’re a celebrity or not, the reasons given for playing video games are always the same: to have a good time, to have fun, to connect with friends. In the case of celebrities, playing online games gives them a more accessible, “everyman” image. A real dialogue can be created with the celebrities and their community of fans, via platforms like Twitch or directly on the games.
When we say online gaming, we immediately think of video games, but that’s not the only type of game: browser games and casino games also belong to this category. Raj Babbar, a talented actor and visionary politician, speaks openly about his love of gambling and thanks to casino bonuses Canada everyone can enjoy offers that allow them to live the same passion of the actor.
Arshad Warsi is probably one of the most famous actors in Bollywood, but he is also an enthusiastic PUBG player, often achieving excellent scores. The actor is part of a team and his games are often broadcast online. They can also be found on Youtube. He often plays with his Kabul Express and Goal co-star John Abraham.
Tiger Shroff was at the centre of the communication campaign for the launch of Call of Duty on mobile. It was not a random choice, as Tiger Shroff was a long-time fan of the co-op game. In March 2020, popular eSports streamer MortaL recruited the actor to play Call of Duty Mobile together. The video of the stream has reached over 1.5 billion views.
The King of Bollywood himself, Shah Rukh Khan, is known for his passion for video games: he has a whole floor of his house dedicated to video games, He regularly communicates on social networks about video games, as when he tweeted that he would undertake long night sessions to finish Arkham Origins, or when he talks about his FIFA games with his friends. This not only brands him as a keen gamer, but helps the audience to resonate with him on a more personal level. He may be the king of Bollywood, but he loves playing games as much as any other person.