The Best Features of Instagram And Why People Love Them

Instagram is one of the world’s most popular social media networks, and with good reason. It offers an exciting, fast-paced, and visually stimulating platform for people to share, engage with, and interact with each other. From filters to stories, the features offered on Instagram are some of the best available. Ask any millennial, and they’ll tell you they’d rather go on IG Live on a fun night out instead of using the best online casino Canada to win side cash. 

Let’s get right into it—here are some of the top features of Instagram and why people can’t get enough of them. 


Do you remember the time when the Instagram icon was a brown camera? Long gone are the days, indeed! With its vibrant new icon, anyone can recognize the app a mile away. It’s no secret that Instagram is a visually driven platform, and what really makes it stand out are the eye-catching and creative ways users can edit and customize their images and posts. 

Instagram users have access to a variety of filters and other image-editing options to make their photography look professional and attract followers. On top of that, the platform’s high-quality resolution and variety of aspect ratios provide users with plenty of options for styling their photos. Instagram’s minimalistic look and feel reduce the noise and allow users to focus more on the content.

Direct Messaging

One of Instagram’s most popular features is the ability to send and receive direct messages, or DMs for short. Well, perhaps not the best—many users end up sending unsolicited messages, or as we call it, “sliding into the DMs.” This feature allows users to have private conversations with one another and share a variety of content, including photos, videos, links, and messages, all without having to post them publicly on their feeds or Stories. Direct messaging also provides a platform for users to get to know each other one-on-one better, creating a more intimate relationship between them.


Do hashtags even need an introduction? These are one of Instagram’s most useful features. By using the right hashtags, users can easily browse and explore what other users are posting under a particular topic. Hashtags are especially useful when users want to find new accounts related to a specific topic or when they want to expand their reach on the platform. Additionally, they can also use hashtags to help categorize their posts and make them easier to find. Nowadays, people even have hashtags on their birthday cakes—that’s how popular they’ve gotten!


Every brunch gathering ends up on IG stories. They let users share photos and videos with their followers for 24 hours. This feature is great for influencers who want to engage with their audiences by providing an inside look into their lives and work. Instagram users can also create themed stories, which are collections of images or videos that are organized around a particular topic. Most people create story highlights from memories or travel photos they don’t want to post on their grid. This way, they can view all their themed stories in one place without having random ones intertwined. 

Live Video

Live videos are another great feature of Instagram, mostly used by influencers. This allows users to broadcast something that is happening at that exact moment to their followers. This can be anything from a live Q&A to a step-by-step tutorial. It is also a great way to interact with followers in real time and respond to their questions and comments. Followers can also get notifications whenever someone from their list goes live on Instagram—they can either choose to join or not.


IGTV, or Instagram TV, is a great way to watch longer-form videos. This allows influencers to upload videos that can be up to one hour long. Since IGTV videos can be easily shared on Instagram Stories, they are a great way to increase engagement and reach a broader audience. While reels are currently the biggest trend on IG, IGTV allows for longer videos to be posted online.

Shopping and Payments

It didn’t take long for Instagram to provide its users with an excellent shopping experience. The app also allows users to set up and run their own online stores within the platform, so they can easily promote and sell their products. The platform supports a variety of payment options, including Apple Pay, PayPal, and credit cards. This is a great way for influencers and other Instagram users to monetize their presence and reach.

These are just some of the reasons why people love Instagram. All of its features are designed to be easy to use, and they make connecting with people and sharing content easier and more fun. Instagram has become a powerful platform for networking, communication, and creativity, and it’s worth exploring all of its features.

Share on: