Tim Hortons To Enter India Soon, To Open Over 250 Stores

Tim Hortons, the largest Quick-Service Restaurant Chain in Canada, is all set to enter the Indian market. It has planned to open around 250 outlets in 5 years, with the first one being launched at Delhi-NCR. According to Moneycontrol.com, the brand will make its entry in India somewhere around the months of June-July.

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“We are looking to open 120 stores in the next three years and then 250-300 in the next five years,” said Navin Gurnaney, India CEO, Tim Hortons. Good news for Punjabis is that the next target for Tim Hortons, after Delhi, is rumoured to be Chandigarh and some other important cities of Punjab. According to LiveMint, the brand will be signing a master franchise agreement with the local firm, AG Café.

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Tim Hortons is immensely popular among Punjabis due to a large number of Punjabi NRIs and students in Canada. The Indian CEO said that besides its flagship, coffee, the brand will also be betting on food to get a good hold on the Indian market. Its menu in India will also feature global food items, with some Indian touch.

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Tim Hortons will be investing about Rs 3.5 crore-7.5 crore in setting up one store in the country.​ It will mainly take head on with its eternal rival, Starbucks. Both the brands are positioned in the premium segment and will be competing with each other in the diverse and large Indian market.

As of 31 December 2018, Tim Hortons had 4,846 restaurants in 14 countries, including 3,802 in Canada, 807 in the United States, 29 in the Middle East and 25 in the UK. India will be the fourth country in the Asia-Pacific region and overall 15th to have a Tim Hortons outlet.

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