Apple is reportedly preparing a major overhaul of its voice assistant Siri, aiming to transform it into a full-fledged generative AI chatbot. According to a Bloomberg report, the Cupertino-based tech giant wants to enter the rapidly evolving AI chatbot race and compete directly with companies such as OpenAI, Google, Anthropic, and xAI.
The report claims Apple is working on an internal project codenamed Campos, which is focused on upgrading Siri’s core intelligence. Once completed, the Apple Siri AI chatbot is expected to be integrated across iPhone, iPad, and Mac devices through future operating system updates. This move could mark a significant shift in how users interact with Apple devices on a daily basis.
Despite the transformation, Siri will reportedly continue to perform all its existing functions and will be activated using the same familiar voice commands and controls. However, the generative AI version of Siri is said to be far more capable. It may allow users to have natural, back-and-forth conversations, generate images on command, analyse on-screen content, and deliver more accurate web search results. The assistant is also expected to support both voice and text-based inputs.
One of the most notable upgrades could be Siri’s ability to understand and analyse on-device information. Users may be able to ask natural-language questions related to their photos, files, or apps. For instance, providing a vague description of an image could prompt Siri to scan the Photos app and surface relevant results. This feature is reportedly powered by an AI model from Google, said to offer performance similar to Gemini 3.
According to the report, the full chatbot-style version of Siri is unlikely to arrive before iOS 27, along with corresponding updates for iPadOS and macOS. However, Apple is expected to roll out an advanced AI-enhanced version of Siri earlier, with the iOS 26.4 update, which is said to be scheduled for release this spring.
Interestingly, this development contrasts with Apple’s earlier public stance on AI chatbots. Last year, Craig Federighi, Apple’s Senior Vice President of Software Engineering, had stated that Apple was not interested in building a standalone or bolt-on chatbot, suggesting that such an approach did not align with the company’s vision for artificial intelligence. If the report is accurate, it indicates that Apple may now be rethinking how conversational AI fits into its broader ecosystem.
If launched as expected, the Apple Siri AI chatbot could significantly redefine the role of Siri, positioning Apple as a stronger contender in the generative AI space.
FAQs
What is Apple planning to do with Siri?
Apple is reportedly working on transforming Siri into a generative AI chatbot that can handle natural conversations, generate images, analyse on-screen content, and deliver better search results.
When is the AI chatbot version of Siri expected to launch?
The full chatbot-style version of Siri is not expected before iOS 27, while an advanced AI-enhanced version of Siri could arrive earlier with the iOS 26.4 update in the spring.
Which Apple devices will support the AI-powered Siri?
The AI chatbot version of Siri is expected to be available across iPhone, iPad, and Mac devices through future iOS, iPadOS, and macOS updates.
