List of Bollywood actors who rejected crores of Ad money on moral grounds.

Kartik Aaryan recently rejected an 8-9 crore offer to endorse tobacco.

Anushka Sharma has made it clear that she wouldn't endorse fairness cream ever and has rejected offers too.

Sushant Singh Rajput rejected a 15 crores offer to endorse a fairness cream in 2018.

Aamir Khan reportedly rejected a luxury car endorsement deal in 2013 to maintain his image of a social crusader.

Amitabh Bachchan stopped endorsing Pepsi and rejected a Pan Masala ad in 2021. He also doesn't endorse Alcohol and tobacco.

Randeep Hooda turned down an offer to promote fairness cream by calling it  'Colonial Hangover'

Ranbir Kapoor rejected a 9 crore offer to endorse a fairness cream as he believed it encourages racism.

Emraan Hashmi turned down a 4 crore offer to endorse a liquor brand as it leads youngsters  to a wrong path.

Sunny Leone rejected offers to promote tobacco products.

John Abraham is a fitness freak and has rejected numerous offers for the endorsement of alcohol and tobacco.