Layer'r Shot body spray's new advertisement has sparked an outrage on social media.

Netizens slammed the advertisement for promoting rape culture amongst men.

Delhi Commission for Women (DCW) also appealed to the centre after the outrage sparked on social media.

DCW said, this advertisement is clearly promoting sexual violence against women and girls and encouraging a rapist mentality amongst men.

The incident also drew the attention of the central government.

The Ministry of Information & Broadcasting wrote a letter to Youtube & Twitter to take down the  controversial advertisement.

Advertisement sector regulator ASCI, has suspended the controversial advertisements of body spray  brand Layer'r Shot.

Celebrities like Frahan Akhtar & Richa Chadha & Swara Bhaskar also criticised the brand for promoting such a mentality.

Priyanka Chopra also condemned the advertisement, calling it ‘disgusting’: ‘How many people thought  this was okay?’

Hrithik Roshan also expressed his disappointment via sharing an  Instagram story.

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