All About Body Spray Advertisement Controversy In India

Layer'r Shot body spray's new advertisement has sparked an outrage on social media.

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Netizens slammed the advertisement for promoting rape culture amongst men.

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Delhi Commission for Women (DCW) also appealed to the centre after the outrage sparked on social media.

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DCW said, this advertisement is clearly promoting sexual violence against women and girls and encouraging a rapist mentality amongst men.

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The incident also drew the attention of the central government.

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The Ministry of Information & Broadcasting wrote a letter to Youtube & Twitter to take down the controversial advertisement.

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Advertisement sector regulator ASCI, has suspended the controversial advertisements of body spray brand Layer'r Shot.

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Celebrities like Frahan Akhtar & Richa Chadha & Swara Bhaskar also criticised the brand for promoting such a mentality.

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Priyanka Chopra also condemned the advertisement, calling it ‘disgusting’: ‘How many people thought this was okay?’

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Hrithik Roshan also expressed his disappointment via sharing an Instagram story.

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