A much awaited deal in cricket fraternity 'IPL media rights for 2023-27' has been taken to high price routes.
Disney Star gets the TV deal for ₹ 23,575 Cr.
Which means IPL will continue to be broadcast on Star Sports Network.
Viacom18 bags digital for ₹ 20,500 Cr.
Hotstar will not remain the online home of IPL anymore.
From 2023 to 2027, IPL's online streaming platform will be. Viacom18's Voot.
IPL media rights (2023-27) were sold at a combined amount of ₹ 44,075 Cr., making it one of the richest entities in the sporting world.
The combined per match value only from Indian TV and digital rights per game is ₹107.5 Cr.
410 IPL matches across five seasons have been sold for ₹ 23,575 Cr. to Disney Star, which is effectively ₹ 57.5 Cr. per game.
BCCI has earned a staggering ₹46,000 Cr., which is already 2.5 times more than the 2018 auction value of ₹ 16,347 Cr..
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