According to reports, Apple is aiming to hold a launch event on September 7 to unveil the new iPhone 14.

Apple usually releases the new iPhone in stores about a week and a half after it’s unveiled.

So Apple is expected to stick to that pattern this year too.

Some retail store employees have been told to prepare for a major new product launch on September 16.

The company intends to stream the event online rather than holding an in-person gathering.

Bloomberg News has reported that employees have already begun recording the presentation’s segments over the past few weeks.

However, an Apple spokeswoman declined to comment on the iphone 14 launch event’s timing.

The rumored launch event is still about three weeks away, the company’s plans could change.

But Apple usually unveils the new iPhones in the first half of September, so we might get to see iphone 14 in September this  year as well.

The company held its last event in June to announce its next set of software updates including IOS 16.