Rhode, an 8 YO fashion label worn by Beyoncé & Tracee Ellis-Ross has sued Hailey Bieber for trademark infringement.

Justin Bieber’s wife Hailey Bieber has launched a skincare brand with  the same name.

The 2 brands technically operate in separate markets; the skincare line styles its name with an “r,” while  the fashion label uses an “R”

Rhode’s apparel has been worn by many celebrities & fashion influencers like Mindy Kaling, Busy Phillips and Maya Rudolph.

Rhode stated, “We didn’t want to file this lawsuit, but we had to in order  to protect our business.”

Hailey could choose any brand for her skin-care line. We have only the brand name “RHODE” that we’ve built. That’s why we didn’t sell our brand when she asked four years ago: Rhode.

A day before rhode’s launch, Rhode said, the handle had amassed 247,000 followers. By Tuesday, that number had grown to 422,000.

Fashion brand Rhode has 194,000 Instagram followers.

The complaint also includes screenshots from seven posts where a user confused the two accounts and incorrectly tagged @rhode where  they meant @shoprhode.