Waiting for 2 unskippable ads on Youtube feels like a decade and what if the number of ads increases to 10.

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Yes! You heard right, many users have recently experienced the 10 - ads before the video starts.

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YouTube has recently silently implemented a new ad format starting this September 2022.

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As per the new ad format, users who are not subscribed to YouTube Premium, will now receive up to 10 ads before a video starts.

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Many Youtube free users complain on Twitter & Reddit that they have been receiving 10 ads instead of 2, before they could watch their YouTube video.

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One of the users tweeted, "So @YouTube 2 ads weren’t enough now y’all wanna play 10 ads that no one cares for AND I CAN'T SKIP ?"

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Regarding the matter, YouTube has also issued an official reply on Twitter acknowledging the situation.

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YouTube stated that the new 10 - ad phenomenon could happen to users due to Bumper Ads. format.

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These bumper ads are short-form ads on the platform that are typically 6 seconds long & unskippable.

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As of now most of the users are experiencing 2 ads but the 10 - ad format can roll out to all users soon.

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