Some of the biggest companies of the world like Facebook, Paypal, Tata Motors, HP, Dell, American Express, Ford and many more have one thing in common. Can you guess what it is? Take a careful look at the logos of all these companies and you’ll get your answer.
The answer is ‘Blue’. All of these companies have blue colours in their logos. It is not a coincidence. Scientific research shows that the human mind reacts differently to each colour. Every colour brings out a different emotion in humans.
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For example, the red colour symbolizes anger, war, blood, violence. The colour is often used in movies or by various gangs to represent ‘threat or violence’ and create a sense of fear in the viewer. Similarly Blue colour stands for responsibility, security and calmness.
There is scientific claim to back that Blue Colour lowers the Blood Pressure of the viewers, giving them a comfortable and safe feeling. Safety instills trust and trust is all that runs a business. It is very important for a business to have customers that trust in them. Researches have also shown that Blue is the favourite colour of the majority of people.
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This is the reason why some of the biggest and the most trusted companies in the world use Blue in their logos. Take Tata Motors for example, it is one of the most reputed brands in India and the people of the country vest their trust in the brand.
So next time you’re choosing a logo for your startup, keep in mind that colours play an important role in conveying your message to your customers.
