Why Is The Audience Comparing Saunkan Saunkne To Jayeshbhai Jordaar?

From struggling to reach the 1 crore mark, to ruling the box office today, Punjabi cinema has come a long way. The recent Punjabi release, Saunkan Saunkne starring Ammy Virk, Nimrat Khaira and Sargun Mehta shattered the all-time box office record of highest collection in the opening weekend for a Punjabi film, by collecting over Rs. 9 crore.

The audience has since been comparing Saunkan Saunkne with Bollywood’s recent release, Jayeshbhai Jordaar, starring Ranveer Singh. The Punjabi film industry took the crown from Bollywood this time in the box-office clash. Jayeshbhai Jordaar opened with only an earning of Rs. 3 crore. The number did not seem to improve as the film earned just Rs. 4 crore on the next day and failed drastically in the weekend.

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The reason behind the comparison between Saunkan Saunkne and Jayeshbhai Jordaar has been the surprising figures at the box office. A regional language film has beaten a Bollywood film featuring a star of stature like that of Ranveer Singh. 

ALSO READ | Saunkan Saunkne Day Wise Box Office Collection (Worldwide)

A decade ago, Rs. 9 crore collection at the box office for a Punjabi film would have shattered all-time records but today, the films are earning the same amount in just a couple days. On one side where the regional film industries are taking over, the Hindi cinema seems to be losing its connection with the audience.

2022 has shown that no industry is regional or pan-India. Bollywood got tough competition from the South film industry and 2 of the films made history by crossing the Rs. 1000 crore mark – RRR and KGF 2. No Bollywood film has been able to touch those numbers ever except for Dangal, which was released back in 2016. 

It seems like it is finally the time when no film industry remains Indian cinema or regional cinema. The audience has evolved over the years and have started recognising the hard work of regional industries too. The Punjabi industry has already breached the Rs. 50 crore mark and the day isn’t far when a Punjabi film will finally touch the Rs. 100 crore mark and start taking on ‘pan-Indian’ films.

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