Johnson & Johnson has plans to stop one of its best sellers talc-based baby-powder products globally in 2023.

[{"selector":"#anim-b172e7d9-64d3-4c41-9707-e79fef846a67 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6ac750b7-e4ce-45cf-8ac0-89fd633c0d6a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f1801e3-3f19-4eef-9ddf-6872311480d5","keyframes":{"transform":["translate3d(0px, 141.70577%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1533168d-f76f-4923-94d9-792d519cba9d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2220fe0-ac5e-4510-b616-8a8c29ff9606","keyframes":{"transform":["translate3d(-134.78265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The move came in between continued legal battles & years after they discontinued it in the US & Canada.

[{"selector":"#anim-0e5a1cbd-1855-4fa6-b0e0-cec4a77d001a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-eaaaf738-2c79-4c69-a396-17217e19f5f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f422a11a-ace3-419f-b36b-9a01fa87103b","keyframes":{"transform":["translate3d(0px, 141.70577%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68b2cdb1-b6c7-4ae4-bed4-c50a39c4c6f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9d924a8-1e15-4528-b452-975f54097792","keyframes":{"transform":["translate3d(-134.78265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

J&J said Thursday that it had made the “commercial decision” to change all its baby powder to use cornstarch instead of talcum powder.

[{"selector":"#anim-b1818f09-a9fa-4292-8aed-7fe3e82a2b38 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-289588ee-0b85-449b-add2-3fa531310562","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57dbcc6e-3fc2-465e-ad59-7d0fbc0922f5","keyframes":{"transform":["translate3d(0px, 131.94446%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d1a43c8-80c4-4b5f-b153-d9e5679c484e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09aa54a5-5b9c-4c58-b36d-1e16b3f639a6","keyframes":{"transform":["translate3d(-134.78265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The big decision of the company came after conducting an assessment of its portfolio.

[{"selector":"#anim-b1f138cb-d2ea-40d0-847e-38bdbca8d378 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e88492bf-8790-4db9-994e-5f958c0bef67","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8b0b37a-e70f-4241-a576-52c1583013f0","keyframes":{"transform":["translate3d(0px, 141.70577%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72ab6280-daba-4b7b-af71-bd494095dddc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d6fb312-bb9b-4372-b14a-8d49de6af4c0","keyframes":{"transform":["translate3d(-134.78265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Spokesperson Melissa Witt said that, "We continuously evaluate & optimize our portfolio to best position the business for long-term growth."

[{"selector":"#anim-254c5186-9063-450c-a7fe-8c00014a974b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(17.763158364173915%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4f3e72b6-d7bb-4e00-9e33-43dde651bb2b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89db99f9-e058-40ab-a586-21d9fe36333a","keyframes":{"transform":["translate3d(0px, 133.08084%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a92a029-d198-4334-8bac-830107c900e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aeb301df-0c3c-4a3a-bbfe-3b85f842aae1","keyframes":{"transform":["translate3d(-134.78265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

“Today’s decision is part of our worldwide portfolio assessment, which evaluated several factors," she added.

[{"selector":"#anim-ea3e098d-2fd1-425d-bdbe-a639aa461896 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-83bb31a4-aca4-4ecc-be35-df914d784b75","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10a4b1da-e700-41f6-9d37-14923b1c719a","keyframes":{"transform":["translate3d(0px, 141.70577%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b158420-c407-43e4-a7c1-7ddcfae142ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f19a67d-59a5-4259-aef8-93cf051c8ae9","keyframes":{"transform":["translate3d(-134.78265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

In May 2020, J&J navigated many lawsuits that accused the product of causing some users’ cancers.

[{"selector":"#anim-adc352a1-105a-4466-8402-bf6b60309b44 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-476bb2df-47ec-4ec4-a420-33aeaa365fea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d451bf3-f814-4436-a97a-7025943b855d","keyframes":{"transform":["translate3d(0px, 141.00155%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84a5a0f7-7fbc-4643-ab81-8eec0202b920","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d526490a-c18d-4413-b6f7-3ed3f06718a1","keyframes":{"transform":["translate3d(-134.78265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Talcum powder has long been used in baby powders because the mineral keeps skin dry & prevents diaper rash.

[{"selector":"#anim-0754e322-756e-4db3-8be8-7279c276be53 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-87a8c737-6b4a-4d63-b606-51a32f90226f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e01f2a1f-7ff2-4a6d-9a32-87801df6ff81","keyframes":{"transform":["translate3d(0px, 141.70577%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-294defb3-b218-4a5b-94de-7812d2092f7e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d5c61d0-7c95-4395-a20c-63a1e91e52f7","keyframes":{"transform":["translate3d(-134.78265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Some consumer companies have found cornstarch can offer the same benefits of talc without any risk.

[{"selector":"#anim-29df5e6b-f27a-4823-89a6-0e4a0323846e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(24.999999015952326%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e740a56f-5865-4658-9912-4e933182771a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4806b0c0-2204-4563-b1da-462d03d59419","keyframes":{"transform":["translate3d(0px, 141.70577%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83c281a3-8e97-47f2-9d51-84855cecbf72","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1137a853-ce88-4e92-8a10-9c137d07c88f","keyframes":{"transform":["translate3d(-134.78265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

So many legal issues forced the company to make the decision to remove talc powder.

[{"selector":"#anim-8c8c236c-fac7-45e0-aaff-3ad6620bf6ad [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-89deb40f-e995-4612-b1a8-7556e16a726b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4baa81f5-24a0-479f-b73c-2d5a648bd444","keyframes":{"transform":["translate3d(0px, 141.00155%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c11d13a-128c-4d7b-9742-e3e624c1f706","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4d49cc2-b805-4fb1-8b98-ab97925bfdcf","keyframes":{"transform":["translate3d(-134.78265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

More Stories.

[{"selector":"#anim-c1553308-2a3c-4bba-b109-7384de2ef2e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ed90541-f5ef-4e03-93c8-a66baac471b1","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f3e89f1-7635-4242-b534-f35991068ebd","keyframes":{"transform":["translate3d(0px, -181.86461%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-629999c3-3b23-4692-a31c-ecf1c8a1f822","keyframes":{"opacity":[0,1]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc646a11-345d-4821-8e4a-848c6b13cbe4","keyframes":{"transform":["translate3d(0px, -366.95158%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c8a488e-1ad7-45f0-98b8-3049fcab6313","keyframes":{"opacity":[0,1]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4da3c161-3e41-400d-a522-8521feb27a31","keyframes":{"transform":["translate3d(0px, -435.22223%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f63e2ed-60fc-46b3-b3a9-c7f2523c7bbc","keyframes":{"opacity":[0,1]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13e8b4f5-c1f0-4edc-a992-8cc8f82a7d25","keyframes":{"transform":["translate3d(0px, -298.20424%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4baf7596-990a-4e16-9292-0ae6dd7d346c","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c7b0a5c-e13c-44c3-9559-9afbe418c866","keyframes":{"transform":["translate3d(0px, -436.58803%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5bd7614-6618-4c66-ba91-85cfd35cb8a4","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-944faf36-7e9d-4c73-8288-7a5cfbc8d457","keyframes":{"transform":["translate3d(0px, -574.97188%, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-826f7e30-2dd1-43b9-926f-a358a9e214a2","keyframes":{"opacity":[0,1]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-497a3ecf-d3c3-41e7-bc70-e2ec22e8c1c7","keyframes":{"transform":["translate3d(0px, -566.22222%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]