The moment we hear “Kya aapke toothpaste mein namak hai?”, the toothpaste brand ‘Colgate’ pops up right into our minds. The brand has never failed to keep its consistent presence in advertisements. The brands over-the-top advertisements create a strong recall memory in the mind of viewers. Colgate also has famous brand ambassadors like actresses Anushka Sharma and Kiara Advani.
With its escalating sales and immense recognition, Colgate has developed a great brand value. However, not everyone knows about the starting years of Colgate. Colgate was originally not a toothpaste brand, but it was a soap and candles brand.
Yes, back in 1806, Colgate was a small soap and candle business that William Colgate began in Newyork City. The first colgate advertisement was published in 1817 in a Newyork newspaper. Years passed, and Colgate started selling aromatic toothpaste in jars. Meanwhile, body perfumes were also manufactured and sold by colgate.Infact, in 1900, Colgate also received top honours for its fine soaps and perfumes at the world’s fair in Paris.
Gradually, one thing led to another and Colgate started selling toothpaste in tubes. And now, the brand has managed to build a strong identity, and is used by millions of people around the globe. With it, Colgate is one of the top-selling toothpaste brands of the world.
The story of Colgate teaches us to try our hands on different things, giving our best in whatever we pursue, and remain consistent till the success is attained.
