Internet Criticizes Govt Road Safety Ad Ft. Akshay Kumar For Promoting Dowry

Bollywood actor Akshay Kumar has once again landed in trouble, and this time he is not alone but the government is also on the same radar. The Union Minister Nitin Gadkari recently released a government advertisement which promotes cars with 6 airbags to enhance chances of better road safety.

The video has garnered massive trolling and criticism which has also attracted bashing for Akshay Kumar, Union Minister Nitin Gadkari and the ruling Modi Government. Actually, the latest government ad seems to promote dowry in it. Though ‘dowry’ is nowhere mentioned in the ad, the video concept and content is giving a strong impression of the same.

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The viral video shows a ‘Bidai scene’ of a girl where her father is seen emotional and shedding tears. To this, Akshay Kumar dressed in uniform of a police inspector comes and says, ‘Aisi gaadi mein beti ko bida karoge toh rona toh aayega hi na…”. The video goes on with a conversation between Akshay Kumar and the bride’s father about road safety and a better car with 6 airbags.

Watch the video here,

6 एयरबैग वाले गाड़ी से सफर कर जिंदगी को सुरक्षित बनाएं।#राष्ट्रीय_सड़क_सुरक्षा_2022 #National_Road_Safety_2022 @akshaykumar pic.twitter.com/5DAuahVIxE
— Nitin Gadkari (@nitin_gadkari) September 9, 2022

However, the video has not landed on a happy note on the internet. Netizens and various politicians are badly criticizing and bashing the video for various reasons. One of the most prominent reasons for the criticism of this government ad is its content promoting the dowry system. Have a look at some reactions and counter tweets by netizens;

It is 2022 and the Govt of India cannot get a message of road safety across without also promoting giving car as dowry (which as per Indian law is, by the way, illegal).

Great going. https://t.co/XnRLlpbK0e
— Arnav Gupta (@championswimmer) September 10, 2022

You do realise you are encouraging dowry?
— Nayanika (@nayanikaaa) September 12, 2022

This advt clearly promotes dowry AND provides free publicity for expensive cars. Somebody should tell @OfficeOfNG that each extra airbag hikes up the price of the car!
— RD (@DharRenuka) September 12, 2022

ये वीडियो दहेज प्रथा को बढ़ावा दे रहा है, और किसी तरीके से भी इस बात का संदेश दिया जा सकता था। और 6 एयरबैग वाली कार एक साधारण आदमी तो ले ही नही सकता तब तो ये विज्ञापन सरकार ने अमीरो के लिये ही बनाया है?
— Dr. Prince Verma (@PrinceV93789344) September 10, 2022

https://twitter.com/Sudhi0909/status/1568227442581721090?s=20&t=uZuH3ZA5Q_xasUtYylFNxw

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1st:its such a problematic ad, promoting dowry system, stop doing that
2nd:how affordable 6 air bag cars is to Indians? Who doesn't want a better &safe car? Irony is nearly 50% of total cost of the car is sucked by government in name of GST,CESS,TAX,ROAD TAX, REGISTRATION CHARGES
— TheTongueOfTheMind (@ali2705) September 12, 2022

Could have taken a better backdrop than dowry scene. You just increased the pressure on many fathers who are yet to get their daughters married.
You could have chosen a young couple or any one for that matter to depict safety@mrsfunnybones
— Surbhi Seth (@drsurbhiseth) September 11, 2022

दहेज प्रथा का बढ़ावा देने वाले इस विज्ञापन पर रोक लगाइये मंत्रीजी..अक्षय कुमार जी,विज्ञापन करने से पहले सोचते भी इस विज्ञापन का क्या सार निकल सकता है
— CHINTAN KUMAR 🇮🇳 (@chintan13394) September 12, 2022

This is such a problematic advertisement. Who passes such creatives? Is the government spending money to promote the safety aspect of a car or promoting the evil& criminal act of dowry through this ad? https://t.co/0QxlQcjFNI
— Priyanka Chaturvedi🇮🇳 (@priyankac19) September 11, 2022

दहेज़ का प्रचार https://t.co/F3pd2zEoES
— Rakesh Ranjan (@cartoonistrrs) September 9, 2022

https://twitter.com/thisis_shekhar/status/1568547606086942720?s=20&t=uZuH3ZA5Q_xasUtYylFNxw

Not only this, but the internet users are also angry to see the government putting the blame for road accidents on the general public. Netizens feel, in place of enhancing the road and highway qualities, insisting on buying expensive cars with 6 airbags is not a good idea. Have a look at some other criticizing tweets here;

परिवहन मंत्री पहिले खड्डे मुक्त रस्ते जनते ला बनवून द्या लोकांनी गाड्यान साठी लाखो रुपये खर्च करा रोड tax द्या toll पण द्या आणि खड्डे युक्त रस्त्याने प्रवास पण करा फक्त घोषणा करत रहा बाकी काही नका करू
— Jyoti Chavan (@JyotiCh89638934) September 9, 2022

https://t.co/fBoK3jKoXb
— sachin kumar (@sachint456) September 10, 2022

No airbags can help in such roads….Please have provision to penalise officers as corruption commission has made system rotten! pic.twitter.com/zsZXxfgVhu
— WeDeserveBetterGovt.🇮🇳 (@ItsAamAadmi) September 9, 2022

Why not improve our highway signage, barriers and surfaces first? Why do we pay toll to travel on a joke of a road in Mumbai?
— 𝗠𝗮𝗸𝗮𝗿𝗮𝗻𝗱 𝗞𝗵𝗮𝗻𝗱𝗲𝗸𝗮𝗿 (@MakKhandekar) September 10, 2022

road bhi to acche banwaiye…sara thikra seat belt pe hi fodenge
— SANJOY OJHA (@SANJOYOJHA) September 10, 2022

Indian roads are the worst planned roads in the world. Do your duty and fix the roads first Mr. Gadkari.
— OMG! Fakeeri (@fixyadope) September 10, 2022

पर सड़क की ना तो टाइम से मरम्मत करवाएं और ना ही ठीक से design करें। सड़क टूटी हो तो सड़क पर कितनी seat belt लगाएंगे आप । या फिर हर बात का ठीकरा पब्लिक के सर पर फोड़ देना है।
— Manoj Mishra (@ManojM66) September 9, 2022

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Sir, Even the 6 airbags will not work here ! Location : Shivpuri MP #PMOIndia #nitingadkari pic.twitter.com/dGLNZNmNWM
— ShaShanK (@ShaShan88999606) September 10, 2022

But what about the city roads filled with potholes because of which many lives are lost everyday. Those 6 airbags won't make a car float in rain. A 5 🌟 rated car can't jump the potholes. Half incomplete things are no better. People are buying safer cars, give them
— Tarun ヅ  (@k_Tarun98) September 9, 2022

https://twitter.com/MK_Chaudhary04/status/1568817583251660800?s=20&t=uZuH3ZA5Q_xasUtYylFNxw

Ye bhi bata do ki bike wale kitne helmet lagyein.?https://t.co/dNxPyJnYu2
— Honest Liar™ (@Hones8Liar) September 12, 2022

Are you planning to fix airbags in all the potholes? We expect better roads.
— Dr King Julian💙 (@inbyheart) September 12, 2022

भाई तुम विदेश की नकल मत करो, पहले लोगो का जीवन धोरण सुधारो, रोड अच्छे बनाओ बाद में ज्ञान दो ?? Why PUC needed for BS 6 models? Technically seat belt required in city ?? Reason for pollution is fuel quality, engine quality and road conditions, why user penalised for PUC ?
— Mukesh Patel (@mksp69) September 9, 2022

It's a government that is not ready to accept it's fault,rather everytime blames citizens.
— Bidhu Nayak/ବିଧୁ ନାୟକ (@Bidhu_Nayak) September 11, 2022

First improve the conditions of the roads Mr. propaganda minister. The airbags will work when people will be alive. Poor conditions of the roads full of potholes and dust and mud will not leave any passenger alive. Enough propaganda done on roads and national highways.
— Shivam (@ShivamJ24) September 10, 2022

Sir NH39 singrauli to sidhi…. Yahan koi airbag काम नहीं आएगा… Pls is पर अपनी nazar घुमाएं pic.twitter.com/NFKtwrZ1EH
— vivek singh Rahul (@vivekrahul1607) September 9, 2022

The government nor Akshay Kumar have released any statement regarding the hot controversy.